Soffos Inc

I have worked with this B2B SaaS organisation since its inception in 2018. Their current website copy is mainly my own work (although they have edited it a little bit recently themselves). You’ll get the idea.

 

Corporate Events Photography

The Big Frog can attend conferences and trade fairs, when all the members of your organisation are under one roof, and take corporate portraits, group shots and the like. Here are a couple from a recent conference in the City of London, for a trade association working in the UK food safety industry.

Name badges have been Photoshopped for commercial confidentiality reasons.

 

 

Merlindale Holiday Rental

This website was built by The Big Frog, who also took the interior photos, for his longest standing client back in 2006 and has been maintained ever since.

Since then, The Frog has re-vamped the website about three times, having taken photographs and written all the copy from scratch, and designed the site in WordPress. So there’s not a word nor an image on the Merlindale site that hasn’t been produced by The Frog!

Marston’s Coopers

This image was taken for a Marston’s brewery company report cover in Burton upon Trent in about 1995. The older man in the image (who passed away in 2017) was retiring, leaving the only surviving cooper in Staffordshire, his apprentice, who in turn had just finished his apprenticeship.

The photo is taken in the ‘Union System’ room at the brewery, all those huge barrels in the background having been built or maintained by the men pictured.

Levis / Pentax Competition

This image, pre-photoshop once again, was hand coloured (with diluted Parker ink!) from a 16″ square fibre based print (on Agfa Record Rapid paper, hence the ‘warmth’ of the whites).

The original capture was on Ilford Pan F via a Hasselblad 500cm. As the rules stated that the image had to be taken on a Pentax, I also took a Pentax 6 x 7 camera to the shoot and exposed one roll, but the (cropped) image that won the prize was from a ‘Blad.

Note that the negative was printed through a glass carrier in the enlarger, which gives the ‘rustic’ full frame film-edges.

The Model, Lena, was a photography student at Derby University at the time; the image won the photographer a Pentax camera and the model a pair of Levis jeans and a Denim Jacket!

Fuji Professional Portrait Awards

This image won the ‘digital’ category of the Fuji professional portrait awards in about 1997, when Photoshop was still in its infancy.

To create the tableau, I obtained a sheet of plasterboard and cut an aperture in it with a jigsaw, then fixed that picture frame around the hole with a couple of screws. The young woman was an administrator in the office at Derby University, where I was working at the time. I asked her to stick her head through the frame, photographed her in colour on a Pentax 6 x 7 rollfilm camera and produced a colour print.

I scanned the print, then using Photoshop, dropped in a snow-scene background, desaturated everything within the wooden frame, but blended the colour outside the frame so that it appeared the woman was reaching out from a black and white photo. It would take 20 minutes now, back then it was about a day’s work.

British Journal of Photography Feature

This image was taken by The Frog in 1999 as part of a series of portraits of people who had attended his infant’s school, back in 1968. The colour is deliberately ‘cold’ and was scanned from a 16″ square EP2 paper  exhibition print.

This particular image was featured as a full page in the British Journal of Photography as a feature on the Photography Masters Degree course that The Frog was attending at the time.

How to Cheat at Cooking

This piece was written as an application to join an online snarky blog run by a couple of London politicos a few years back. The Frog had to choose a current affairs topic and say something contentious.  This is the only one without swear words that I can publish here!

Delia upsets Organic Foodies.

The free-range organic brigade is up in arms lately. This time it’s because Delia Smith has pronounced that the chemical goo masquerading as food on our supermarket shelves is adequately edible, but only if you’re desperate enough. The current rehash and re-launch of her 1972 publication “How to cheat at cooking” suggests that there is no shame in making tasty quick meals from tinned mince lamb and frozen mashed potatoes. It’s supposedly a book for busy mothers on a budget.

Delia’s comments are regarded as apostasy by the those trendy chefs who ride around on scooters between organically certified delicatessens, but the sad fact is that she is right, basic supermarket fare might be crap, but it’s cheap, and probably won’t kill you.

Organic food is probably better for you than ‘value range’, but it doesn’t taste much different and it’s over twice as expensive. Most trendy yuppie couples start off eating nothing but organic tofu and fair-trade muesli before they breed, then they need to buy a place with an extra bedroom. They only to revert to buying family packs of battery chicken after they face the choice between cheap food or the cancellation their gym membership.

The smart people are those who simply avoid processed food. They buy cheap cuts of meat, basic vegetables and are savvy in the use of herbs and spices. They spend the money they saved on drinkable wine. That’s how to cheat at cooking.

 

Martin Knight Logo

Martin is a valued client of The Frog, and when he asked his business to be rebranded from general builder to ‘Artisan Timber-Framed Building Specialist’, The Frog was only too happy to oblige, designing this logo.

Varley Logo

The Frog was asked to update the Varley insulation logo for their website, marketing materials and livery on their delivery vehicles.

The original logo was retained, but The Frog had the idea of putting an insulated floor, walls and roof around it; this was well received by Varleys, another happy customer!